Friday 8 March 2024

Guest Posting Guide: 10 Essential Questions Answered for Success

 Q: Process of Guest Posting.

Guest posting, also known as Guest blogging, is a valuable strategy for building backlinks, increasing brand visibility, and establishing authority in your niche. Let’s dive into the process of guest posting:

 

1.    Determine your guest posting strategy and goals.

2.    Find guest posting target websites.

3.    Create a list of potential topics.

4.    Send your pitch.

5.    Write a really great post.

6.    Follow up.

7.    Measure your results.

  

 Q: Current Criteria of Guest Posting

Relevance: Find websites related to your niche that accept guest posts. Use Google search queries like:

“[Your Keyword] + ‘guest post’”
“[Your Keyword] + ‘write for us’”
“[Your Keyword] + ‘guest post by’”
“[Your Keyword] + ‘become a contributor’”
Quality content
higher domain authority (DA)
Traffic:  monthly organic traffic above 10,000.
Links: dofollow links.
Remember, guest posting is about building relationships, brand awareness, and thought leadership. Happy writing! 🚀📝

 

 Q: Are you following the traffic trend?

 Guest posting trends have evolved over time, and staying up-to-date is crucial for successful link-building and content marketing.

Guest posting remains a powerful strategy when done right. Focus on quality, relevance, and ethical practices to build lasting connections and drive traffic.


 1. In 2024, guest posting is increasingly leaning towards specialized niches.  

2. Additionally, micro-influencers are sought-after for guest posting opportunities. Their highly engaged and dedicated followings make them valuable collaborators.

Quality Over Quantity
Relevance is Key
Build Genuine Relationships
Originality in Content
Follow the Guidelines
Engage with the Audience

2. Data-Driven Content Marketing
3. Multimedia Integration in Guest Posts
4. Repurposing Existing Content
Emerging Strategies for Success
1. Leveraging Social Media Amplification
2. Voice Search Optimization in Guest Content

What’s Not So Hot Anymore
Keyword Stuffing and Unnatural Backlinking
Mass Outreaching and Automated Tools
Ignoring Guest Blogging Platforms and Networks

 

 Q: What tool do you check traffic?

 

Google Analytics provides detailed insights into website traffic, user behavior, demographics, and more

1.    SEMrush: Offers competitive analysis, keyword research, and traffic data. It’s useful for understanding your own site’s performance and that of competitors.

2.    Ahrefs: Known for its backlink analysis, Ahrefs also provides traffic estimates, keyword rankings, and content insights.

3.    SimilarWeb: Provides traffic data, audience demographics, and competitor analysis. It’s particularly helpful for benchmarking against other websites.

4.    Moz: Offers tools like Moz Pro and MozBar for analyzing website traffic, domain authority, and keyword rankings.

5.    Alexa: Provides global and country-specific traffic rankings, audience demographics, and competitive insights.

 

 Q: Different your traffic tool and SEMrush?

Semrush:
Focus: Semrush is a fully-functional digital marketing software suite with a primary focus on SEO, especially keyword research.
Keyword Research
Content Optimization
Competitor Analysis
Traffic Sources
Log File Analysis
Additional Features
Pricing


Ahrefs
Background: Ahrefs is best known as a backlink analysis tool, but it has evolved significantly over the years.
Keyword Research
Keyword Competitor Analysis
Technical SEO Tools
Rank Tracking

Ahrefs is better if you work with multiple search engines and domains and need detailed data on organic and paid search results.
Semrush offers a larger database, broader features, and a pricing model that suits many businesses.

 

 Q: Strategy to use for guest posting?

Guest posting is a valuable strategy for building backlinks, increasing brand visibility, and driving targeted traffic to your website. Here are some effective steps to create a successful guest posting strategy:


Research and Identify Target Websites:
Look for websites in your niche that accept guest posts. Consider factors like domain authority, audience relevance, and engagement.
Use tools like Semrush or Ahrefs to find potential guest posting opportunities.
Understand the Audience and Content Guidelines:
Review their guest posting guidelines carefully. Each site may have specific requirements.
Create High-Quality Content:
Focus on quality over quantity.
Pitch Your Idea:

Follow Up and Build Relationships:
Respond promptly to emails, meet deadlines, and maintain a positive relationship.
Optimize Your Author Bio:
Promote Your Guest Post:
Monitor the impact of your guest post. Look at referral traffic, backlinks, and engagement.
Learn from each experience and refine your strategy for future guest posts.
Remember, guest posting is not just about link-building; it’s about providing value to the audience and establishing your authority in your niche. Happy guest posting! 🚀

Guest Posting Related Others Questions

1. How can guest posting benefit my website's SEO?

2. What are the best practices for guest posting outreach?
3. Can guest posting help me build backlinks to my site?
4. How do I find high-quality websites for guest posting?
5. What should I include in my guest post pitch?
6. How can I make my guest posts stand out from the competition?
7. Is it important to follow specific guidelines when guest posting?
8. What are the biggest mistakes to avoid when guest posting?
9. How can I track the success of my guest posting efforts?
10. Are there any tools or resources that can help me with guest posting? 



Wednesday 28 February 2024

Boost Your Business with Expert SEO Services in Delhi

Here’s a comprehensive guide to SEO services in Delhi, covering various locations and connecting with the human aspect of this essential digital marketing practice.


SEO Services in Delhi: Boosting Your Online Presence

Introduction to SEO Services

Search Engine Optimization (SEO) is the art and science of enhancing a website’s visibility on search engines like Google, Bing, and Yahoo. It involves optimizing various elements to improve organic (non-paid) search rankings. In Delhi, several top-notch agencies specialize in providing effective SEO services. Let’s explore them!


1. Incrementors Web Solutions

Location: Delhi

Services Offered: Incrementors Web Solutions is a leading SEO outsourcing agency. They specialize in boosting organic traffic, improving keyword rankings, and enhancing overall website performance.

Client Testimonial: “Incrementors Web Solutions is great at what they do.” – Founder, Marketing Company 1

2. PageTraffic

Location: New Delhi

Services Offered: PageTraffic is India’s top SEO and digital marketing company. They excel in on-page optimization, link building, and content strategy.

Client Testimonial: “We’ve been impressed by their ability to exceed expectations and consistently deliver excellent results.” – Founder & CEO, Mindjini.in 1

3. Gigde Global Solutions Private Limited

Location: Noida (near Delhi)

Services Offered: Gigde empowers brands through effective SEO strategies. Their work has yielded impressive results for clients.

Client Testimonial: “Gigde’s work yielded impressive results.” – Sales Director, Food Production Company 1

4. Foreignerds INC.

Location: Noida (near Delhi)

Services Offered: Foreignerds combines technical expertise with effective communication. They excel in SEO and digital marketing.

Client Testimonial: “The team was highly skilled in the technical aspects and communication field.” – VP, E-Learning Platform Company 1

5. Quixta

Location: New Delhi

Services Offered: Quixta transforms clicks into clients. Their prompt response and willingness to fulfill client needs set them apart.

Client Testimonial: “Their prompt response to our queries and willingness to fulfill our needs have ensured everything runs smoothly.” – CEO, LEVATEOM 1

6. Brandconn Digital

Location: Noida (near Delhi)

Services Offered: Brandconn Digital connects the dots between businesses and customers. They provide effective SEO solutions.

Client Testimonial: “We are happy with their services.” – MD, GIS CONSORTIUM INDIA PRIVATE LIMITED 1

7. AJ Marketing

Location: New Delhi

Services Offered: AJ Marketing specializes in genuine influencer marketing that works. Their online presence seems to increase.

Client Testimonial: “Our online presence seems to increase.” – Communications Specialist, Transcom 1

8. Creation Infoways Pvt Ltd

Location: Delhi

Services Offered: Creation Infoways offers creative solutions to improve businesses. Clients appreciate their services.

Client Testimonial: “We’re glad we met Creation Infoways Pvt Ltd, and we’re happy with their services.” – Founder, BENGAL FISHERIES AND SEAFOOD (OPC) PRIVATE LIMITED 1

9. Kurieta LLC

Location: New Delhi

Services Offered: Kurieta empowers businesses for the future. They understand project goals and translate them into effective websites.

Client Testimonial: “They’ve really understood our project’s goal and translated it into our site.” – Co-Founder, Donut Forget Me 1

10. Nettechnocrats

Location: Delhi

Services Offered: Nettechnocrats provides top-notch SEO and digital marketing services.

Client Testimonial: Not specified 1

Connecting with the Human Aspect

Remember, behind every SEO strategy and keyword optimization lies the human element. These agencies understand that effective SEO isn’t just about algorithms; it’s about connecting with people. So, whether you’re a business owner, marketer, or content creator, embrace the power of SEO to reach your audience and make a meaningful impact. 

Contact Number:+91 8601898567

Saturday 1 July 2017

15 Great Off-Page SEO Techniques | seo off page activities

There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it!
SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.
Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.
In today’s post we will be looking specifically at Off-Page SEO and some of the most effective ways to increase your page rankings on search engines.

Off-Page Search Engine Optimisation

1. Social Networking Sites

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.
You need to sign up to the most popular social networking sites, such as; FacebookLinkedInTwitterGoogle+, etc., and create yourself a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.

2. Blogging

Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).
You need to produce and include lots of unique content for your blog, such as; InfographicsTop ListsHow To…TutorialsViral Videos, etc. Try to remember to be clear and concise in what you are trying to convey to your readers within your blog posts, don’t waffle.
To help you promote your blog, submit it to niche blog directories and blog search engines. (See below)
If you’re not very good at writing content for your blog, then you could always hire a guest bloggerfor your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.

3. Blog Marketing

Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site.  These blogs are commonly referred to as “Do-Follow” Blogs (Just like ours, where you can comment below!).

4. Forum Marketing

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.

5. Search Engine Submission

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.

6. Directory Submission

Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.

7. Social Bookmarking

Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.
You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.

8. Link Baiting

Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

9. Photo Sharing

If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.

10. Video Marketing

Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.

11. Business Reviews

Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

12. Local Listings

Depending on your site’s niche, you might find that listing in local directories may be useful. You may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.

13. Article Submission

If you write your articles yourself, then you can submit them to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people (though it’s usually a slower process).

14. Social Shopping Network

If you run an e-commerce website, then a good strategy for advertising and branding your products for free is to submit then to online shopping networks. By submitting your products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. then you increase the likelihood of people finding the products that you are selling.

15. Answer Questions

You can actively participate in answering questions on sites like Yahoo Answers. By answering and asking relevant questions on your site niche, you help to build up your reputation as someone that is an expert in your chosen field. You can place a link to your website in the source section if necessary so that people can easily find your site. If you don’t spam, this is another great way to increase your link popularity.
I hope you found this post useful.  Please feel free to leave your questions and comments below!

Thursday 23 March 2017

New Panda and Penguin update for seo



Google Ranking Signals Cheat Sheet
According to multiple studies, only 9 signals (not 200) impact rankings the most today. Jump to this ultimate SEO cheat sheet - a step-by-step, straightforward recipe to top Google rankings. Free PDF inside!
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Editor’s Note: This is a section of our completely redone SEO Guide. Enjoy!

Google has multiple named parts of the algorithm that influence search rankings. Google Panda is part of the algo that is specific to the quality of content, Penguin is specific to the quality of links, and Hummingbird is Google’s part of the algo for handling conversational search queries accurately.

Google Panda
SEO Guide: Panda, Penguin, and Hummingbird | SEJ

Google Panda takes the quality of a site’s content into account when ranking sites in the search results. For sites that have lower quality content, they would likely find themselves negatively impacted by Panda. As a result, this causes higher quality content to surface higher in the search results, meaning higher quality content is often rewarded with higher rankings, while low-quality content drops.

When Panda originally launched, many saw it as a way for Google to target content farms specifically, which were becoming a major problem in the search results with their extremely low-quality content that tended to rank due to sheer volume. These sites were publishing a fantastic amount of low-quality content very quickly on topics with very little knowledge or research, and it was very obvious to a searcher who landed on one of those pages.

Google has now evolved Panda to be part of the core algorithm. Previously, we had a known Panda update date, making it easier to identify when a site was hit or had recovered from Panda. Now it is part of a slow rolling update, lasting months per cycle. As a result, it is hard to know whether a site is negatively impacted by Panda or not, other than doing a content audit and identifying factors that sites hit by Panda tend to have.

User Generated Content
It is important to note that Panda does not target user-generated content specifically, something that many webmasters are surprised to learn. But while Panda can target user-generated content, it tends to impact those sites that are producing very low-quality content – such as spammy guest posts or forums filled with spam.

Do not remove your user-generated content, whether it is forums, blog comments or article contributions, simply because you heard it is “bad” or marketed as a “Panda proof” solution. Look at it from a quality perspective instead.  There are many highly ranking sites with user-generated content, such as Stack Overflow, and many sites would lose significant traffic and rankings simply because they removed that type of content. Even comments made on a blog post can cause it to rank and even get a featured snippet.

Word Count
Word count is another aspect of Panda that is often misunderstood by SEOs. Many sites make the mistake that they refuse to publish any content unless it is above a certain word count, with 250 words and 350 words often cited. Instead, Google recommends you think about how many words the content needs to be successful for the user.

For example, there are many pages out there with very little main content, yet Google thinks the page is quality enough that it has earned the featured snippet for the query. In one case, the main content was a mere 63 words, and many would have been hard pressed to write about the topic in a non-spammy way that was 350+ words in length. So you only need enough words to answer the query.

Content Matches the Query
Ensuring your content matches the query is also important. If you see Google is sending traffic to your page for specific queries, ensure that your page is answering the question searchers are looking for when they land there. If it is not, it is often as simple as adding an extra paragraph or two to ensure that this is happening.

As a bonus, these are the types of pages – ones that answer a question or implied question – that Google is not only looking to rank well but is also awarding the featured snippet for the query to.

Technical SEO
Technical SEO also does not play any role in Panda. Panda looks just at the content, not things like whether you are using H1 tags or how quickly your page loads for users. That said, technical SEO can be a very important part of SEO and ranking in general, so it should not be ignored. But it does not have any direct impact on Panda specifically.

Determining Quality
If you are struggling to determine whether a particular piece of content is considered quality or not, there is one surefire way to confirm. Look in Search Analytics or your site’s analytics program such as Google Analytics and look at the individual page. If Google is ranking a page and sending it traffic, then clearly it is viewing it as quality enough to show high enough in the search results that people are landing there from those Google’s search results.

However, if a page is not getting traffic from Google, it does not automatically mean it is bad, but the content is worth looking at closer. Is it simply newer and has not received enough ranking signals to rank yet? Do you see areas of improvement you can make by adding a paragraph or two, or changing the title to match the content better? Or is it truly a garbage piece of content that could be dragging the site down the Panda hole?

Also, do not forget that there is traffic outside of Google. You may question a page because Google is not sending it traffic, but perhaps it does amazingly well in Bing, Baidu, or one of the other search engines instead. Diversity in traffic is always a good thing, and if you have pages that Google might not be sending traffic to, but is getting traffic from other search engines or other sites or through social media shares, then removing that content would be the wrong decision to make.

Panda Prevention
How to prevent Google Panda from negatively impacting your site is pretty simple. Create high-quality, unique content that answers the question searchers are asking.

Reading content out loud is a great way to tell if content is high-quality or not. When content is read aloud, suddenly things like over usage of repetitive keywords, grammatical errors, and other signals that the content is less than quality will stand out. Read it out yourself and edit as you go, or ask someone else to read it so you can flag what should be changed.

Google Penguin
SEO Guide: Panda, Penguin, and Hummingbird | SEJ

The second major Google algorithm is Penguin. Penguin deals solely with link quality and nothing else. Sites that have purchased links or have acquired low-quality links through places such as low-quality directories, blog spam, or link badges and infographics could find their sites no longer ranking for search terms.

Who Should Worry about Penguin?
Most sites do not need to worry about Penguin unless they have done some sketchy link building in the past or have hired an SEO who might have engaged in those tactics. Even if the site owner was not aware of what an SEO was doing, the owner is still ultimately responsible for those links. That is why site owners should always research an SEO or SEO agency before hiring.

If you have done link building in the past while tactics were accepted, but which are now against Google’s webmaster guidelines, you could be impacted by Penguin. For example, guest blogging was fine years ago, but is not a great way to build links now unless you are choosing your sites well. Likewise, asking site visitors or members to post badges that linked to your site was also fine previously, but will now definitely result in Penguin or a link manual action.

Algorithmic Penguin and Link Manual Actions
Penguin is strictly algorithmic in nature. It cannot be lifted by Google manually, regardless of the reason why those links might be pointing to a website.

Confusing the issue slightly is that there is a separate manual action for low-quality links and that one can be lifted by Google once the links have been cleaned up. This is done with a reconsideration request in Google Search Console. And sites can be impacted by both a linking manual action and Penguin at the same time.

Incoming Links Only
Penguin only deals with a site’s incoming links. Google only looks at the links pointing to the site in question and does not look at the outgoing links at all from that site. It is important to note that there is also a Google manual action related directly to a site’s outgoing links (which is different from the regular linking manual action), so the pages and sites you link to could result in a manual action and the deindexing of a site until those links are cleaned up.

Finding Your Backlinks
If you suspect your site has been negatively impacted by Penguin, you need to do a link audit and remove or disavow the low quality or spammy links. Google Search Console includes a list of backlinks for site owners, but be aware that it also includes links that are already nofollowed. If the link is nofollowed, it will not have any impact on your site, but keep in mind, the site could remove that nofollow in the future without warning.

There are also many third-party tools that will show links to your site, but because some websites block those third-party bots from crawling their site, it will not be able to show you every link pointing at your site. And while some of the sites blocking these bots are high-quality well-known sites not wanting to waste the bandwidth on those bots, it is also being used by some spammy sites to hide their low-quality links from being reported.

Assessing Link Quality
When it comes to assessing the links, this is where many have trouble. Do not assume that because a link comes from an .edu site that it is high-quality. There are plenty of students who sell links from their personal websites on those .edu domains which are extremely spammy and should be disavowed. Likewise, there are plenty of hacked sites within .edu domains that have low-quality links.

Do not make judgments strictly based on the type of domain. While you can’t make automatic assumptions on .edu domains, the same applies to all TLDs and ccTLDs. Google has confirmed that just being on a specific TLD it does not help or hurt the search rankings. But you do need to make individual assessments. There is a long running joke about how there’s never been a quality page on a .info domain because so many spammers were using them, but in fact, there are some great quality links coming from that TLD, which shows why individual assessment of links is so important.

Beware of Links from Presumed High-Quality Sites
Do not look at the list of links and automatically consider links from specific websites as being a great quality link, unless you know that very specific link is high quality. Just because you have a link from a major website such as Huffington Post or the BBC does not make that an automatic high-quality link in the eyes of Google – if anything, you should question it more.

Many of those sites are also selling links, albeit some disguised as advertising or done by a rogue contributor selling links within their articles. These types of links from high-quality sites actually being low-quality has been confirmed by many SEOs who have received link manual actions that include links from these sites in Google’s examples. And yes, they could likely be contributing to a Penguin issue.

As advertorial content increases, we are going to see more and more links like these get flagged as low-quality. Always investigate links, especially if you are considering not removing any of them simply based on the site the link is from.

Promotional Links
As with advertorials, you need to think about any links that sites may have pointed to you that could be considered promotional links. Paid links do not always mean money is exchanged for the links.

Examples of promotional links that are technically paid links in Google’s eyes are any links given in exchange for a free product for review or a discount on products. While these types of links were fine years ago, they now need to be nofollowed. You will still get the value of the link, but instead of it helping rankings, it would be through brand awareness and traffic. You may have links out there from a promotional campaign done years ago that are now negatively impacting a site.


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For all these reasons, it is vitally important to individually assess every link. You want to remove the poor quality links because they are impacting with Penguin or could cause a future manual action. But you do not want to remove the good links, because those are the links that are helping your rankings in the search results.

Promotional links that are not nofollowed can also trigger the manual action for outgoing links on the site that placed those links.

Editor Note: Removing links and submitting a disavow request is also covered in more detail in the ‘What to Do When Things Go Wrong‘ section of our SEO Guide.

Link Removals
Once you have gone through your backlinks and determined that there are some that should be removed or disavowed, you will need to get these links removed. You should first approach site owners and ask them to remove the links pointing to your site. If removals are unsuccessful, add those URLs to a disavow file, one you will submit to Google.

There are tools that will automate the link removal requests and agencies that will handle the requests as well, but do not feel it is necessary to do this. Many webmasters find contact forms or emails and will do it themselves.

Some site owners will demand a fee to remove a link from a site, but Google recommends not paying for link removals. Just include them in your disavow file instead and move onto the next link removal. Some site owners are using link removals to generate revenue, so the practice is becoming more common.

Creating and Submitting a Disavow File
The next step in cleaning up Penguin issues is to submit a disavow file. The disavow file is a file you submit to Google that tells them to ignore all the links included in the file so that they will not have any impact on your site. The result is that the negative links will no longer cause negative ranking issues with your site, such as with Penguin, but it does also mean that if you erroneously included high-quality links in your disavow file, those links will no longer help your ranking. This is another reason why it is so crucial to check your backlinks well before deciding to remove them.

If you have previously submitted a disavow file to Google, they will replace that file with your new one, not add to it. So it is important to make sure that if you have previously disavowed links, you still include those links in your new disavow file. You can always download a copy of the current disavow file in Google Search Console.

Disavowing Individual Links Versus Domains
It is recommended that you choose to disavow links on a domain level instead of disavowing the individual links. There will be some cases where you will want to disavow individually specific links, such as on a major site that has a mix of quality versus paid links. But for the majority of links, you can do a domain based disavow. Then, Google only needs to crawl one page on that site for that link to be discounted on your site.

Doing domain based disavows also means that you are do not have to worry about those links being indexed as www or non-www, as the domain based disavow will take this into account.

What to Include in a Disavow File
You do not need to include any notes in your disavow file, unless they are strictly for your reference. It is fine just to include the links and nothing else. Google does not read any of the notations you have made in your disavow file, as they process it automatically without a human ever reading it. Some find it useful to add internal notations, such as the date a group of URLs was added to the disavow file or comments about their attempts to reach the webmaster about getting a link removed.

Once you have uploaded your disavow file, Google will send you a confirmation. But while Google will process it immediately, it will not immediately discount those links. So you will not instantly recover from submitting the disavow alone. Google still needs to go out and crawl those individual links you included in the disavow file, but unfortunately the disavow file itself will not prompt Google to crawl those pages specifically.

It can take six or more months for all those individual links to be crawled and disavowed. And no, there is no way to determine which links have been discounted and which ones have not been, as Google will still include both in your linking report in Google Search Console.

Speeding Up the Disavow Process
There are ways you can speed up the disavow process. The first is using domain based disavows instead of individual links. And the second is to not waste time include lengthy notations for Google’s benefit so that you can submit your disavow faster. Because reconsideration requests require you to submit more details, some misunderstand and believe the disavow needs more details, too.

Lastly, if you have undergone any changes in your domain, such as switching to https or switching to a new domain, you need to remember to upload that disavow file to the new domain property in Google Search Console. This is one step that many forget to do, and they can be impacted by Penguin or the linking manual action again, even though they have cleaned it up previously.

Recovery from Penguin
When you recover from Penguin, do not expect your rankings to go back to where they used to be before Penguin, nor for the return to be immediate. Far too many site owners are under the impression that they will immediately begin ranking at the top for their top search queries once Penguin is lifted.

First, some of the links that you disavowed were likely contributing to an artificially high ranking, so you cannot expect those rankings to be as high as they were before. Second, because many site owners have trouble assessing the quality of the links, some high-quality links inevitably get disavowed in the process, links that were contributing to the higher rankings.

Add to the mix the fact Google is constantly changing their ranking algorithm, so factors that benefited you previously might not have as big of an impact now, and vice versa.

Compensated Links via Badges and More
Also be aware of any link building campaigns you are doing, or legacy ones that could come back to impact your site.  This would include things like badges you have given to other site owners to place on their sites or the requirement that someone includes a link to your site to get a directory listing or access something. In simple terms, if the link was placed in exchange for anything, it either needs to be nofollowed or disavowed.

When it comes to disavowing files that people are using to clean up poor quality links, there is a concern that a site could be hurt by competitors placing their URLs into a disavow file uploaded to Google. But Google has confirmed that they do not use the URLs contained within a disavow file for ranking, so even if your site appears in thousands of disavows, it will not hurt. That said, if you are concerned your site is legitimately appearing in thousands of disavows, then your site probably has a quality issue you should fix.

Negative SEO
There is also the negative SEO aspect of linking, where some site owners worry that a competitor could buy spammy links and point them to their site. And many use negative SEO as an excuse when their site gets caught by Google for low-quality links.

If you are worried about this, you can proactively disavow the links as you notice them. But Google has said they are pretty good about recognizing this when it happens, so it is not something most website owners need to worry about.

Real Time Penguin
Google is expected to release a new version of Penguin soon, which will have one very notable change. Instead of site owners needing to wait for a Penguin update or refresh, the new Penguin will be real-time. This is a huge change for those dealing with the impact of spamming links and the weights many have had to endure after cleaning up.

Hummingbird
SEO Guide: Panda, Penguin, and Hummingbird | SEJ

Google Hummingbird is part of the main Google search algorithm and was the first major change to their algorithm since 2001. But what is different about Hummingbird is that this one is not specifically a spam targeting algorithm, but instead an algorithm to ensure they are serving the best results for specific queries. Hummingbird is more about being able to understand search queries better, particularly with the rise of conversational search.

It is believed that Hummingbird is positively impacting the types of sites that are providing high-quality content that reads well to the searcher and is providing answers to the question the searcher is asking, whether it is implied or not.

Hummingbird also impacts long-tailed search queries, similarly to how Rank Brain is also helping those types of queries. Google wants to ensure that they can provide high-quality results for the longer queries. For example, instead of sending a specific question related to a company to the company’s homepage, Google will try to serve an internal page on the site about that specific topic or issue instead.

Hummingbird cannot be optimized for, outside of optimizing for the rise of conversational search. Longer search queries, such as what we see with voice search, and the types of queries that searchers tend to do on mobile are often highlighted with a conversational search. And optimizing for conversational search is easier than it sounds. Make sure your content is highly readable and can answer those longer tail queries as well as shorter tail ones.

Like Rank Brain, Hummingbird had been released for a period before it was announced, and SEOs did not particularly notice anything different regarding the rankings. It is not known how often Hummingbird is updated or changed by Google.



Image Credits

Featured Image: Image by Paulo Bobita
In-post Photo #1: tasmania_gallery/DepositPhotos.com
In-post Photo #2: OndrejProsicky/DepositPhotos.com
In-post Photo #3: scornejor/DepositPhotos.com

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Jennifer Slegg
Jennifer Slegg
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Jennifer Slegg is the founder and editor of The SEM Post and author of the Understanding Google Panda Algo Guide.

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SECTION 1: SEO Basics: What You Need to Know
What’s The Changing SEO Landscape in 2016?
The Three Pillars of SEO: Authority, Relevance, and Trust
A Complete Guide to Panda, Penguin, and Hummingbird
Understanding Google RankBrain Algorithm
Local SEO Guide for Beginners
An Introduction to Mobile SEO
What are the PPC Best Practices For 2016?
SECTION 2: Strategic Thinking and Tactics for SEO
SECTION 3: Getting More Value Out of Your SEO Campaigns


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Panda Update News | New Panda Update Webseoone

In part two of our interview with Gary Illyes of Google, Gary told us that the Google Panda algorithm demotes, or adjusts a site’s ranking down; it does not devalue or ignore the spam, like Penguin 4.0 does.
Gary told us in the interview, when we asked about Panda devaluing versus demoting, “[S]o essentially, if you want a blunt answer, it will not devalue, it will actually demote.”
As you may remember, Penguin 4.0 now devalues links by ignoring them, as opposed to demoting or penalizing the links. But that is not how Panda works. Gary said “… it is an adjustment. Basically, we figured that site is trying to game our systems, and unfortunately, successfully. So we will adjust the rank. We will push the site back just to make sure that it’s not working anymore.”
Here is the audio snippet:
Barry Schwartz: Well, since you brought up Panda, and I know I asked you this on Twitter, you didn’t give us a direct answer to it. … I asked specifically, does Panda devalue or demote or both. And you kind of implied it demotes. But can you like tell us straight up?
Gary Illyes: Well, Panda is not a penalty. … Yeah, maybe in the beginning it was thought of as a penalty, but currently we don’t.
But we don’t think of Panda as a penalty now, but rather as an algorithm applied to sites … or sites as a whole.
It measures the quality of a site pretty much by looking at the vast majority of the pages at least. But essentially allows us to take quality of the whole site into account when ranking pages from that particular site and adjust the  seo ranking http://www.webseoone.com/ accordingly for the pages.
So essentially, if you want a blunt answer, it will not devalue, it will actually demote.
Barry Schwartz: OK, but it won’t promote it?
Gary Illyes: No, I don’t think that [it] has the ability to promote.
Barry Schwartz: And it’s looking at specific pages on the site, gathering all the pages across the side and saying based on all of these pages that we looked at for this site, 80 percent of them are pretty poor quality, thus we might go ahead and apply a Panda demotion of some sorts.
Gary Illyes: Well, it is an adjustment. Basically, we figured that site is trying to game our systems, and unfortunately, successfully. So we will adjust the rank. We will push the site back just to make sure that it’s not working anymore.
Reff by :- http://searchengineland.com/google-panda-demotes-adjusts-rankings-not-devalue-261142

Friday 17 March 2017

Enlarge the boundaries of your business

Be attentive and ready to face inventive updates related to business at every second. The SEO experts propose common platform to increase online user traffic, sales volume and partnership with economical investment. It rarely happens that opportunity knocks the door every time yet it is good to catch its hands when it comes to you. For the growth of Organization, provide them a space where business opportunity can spread their wings positively and fly high to fulfill the specific and goals. SEO Company Delhi are here to carve that space for you.

Reff By:-http://topseoserviceproviders.blogspot.in/2017/03/enlarge-boundaries-of-your-business-seo.html 

Enlarge the boundaries of your business - SEO SERVICE IN INDIA




Be attentive and ready to face inventive updates related to business at every second. The SEO experts propose common platform to increase online user traffic, sales volume and partnership with economical investment. It rarely happens that opportunity knocks the door every time yet it is good to catch its hands when it comes to you. For the growth of Organization, provide them a space where business opportunity can spread their wings positively and fly high to fulfill the specific and goals. SEO Company Delhi are here to carve that space for you.

Saturday 21 November 2015

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